I will walk 500 miles... by Samantha Murray

The first long weekend of the summer has come and gone and we are ready to embrace the few warm summer months ahead. In the spirit of healthy competition and in an effort to make the most of the longer daylight hours, a group of Snackers are embarking on the Global Corporate Challenge (GCC), which is a 100-day journey to wellness. The goal, with our pedometers in tow, is to each walk 100,000 steps (500 miles) in 100 days, or in other words, the infamous 10,000 steps a day.

We will be walking and moving with hundreds of thousands of people from 185 countries around the world competing in the GCC.

As we track our steps, we will move on a virtual journey “around the world”. Our walk started on May 25th at the Colosseum in Rome, famous for its athletic feats and spectacles. As we walk, we will make our way around Europe and abroad, reaching and uncovering new cities and landmarks every day as we go.

We are excited for the challenge, and look forward to the extra snacking our added activity will allow us each day.

Food Art Pairings: Are you hungry yet? by Samantha Murray

When our favourite things come together, we feel compelled to share. Food Art Pairings is a passion project that assigns popular snacks their own Pantone swatches, created by the folks at Dschwen, a creative studio based in Minneapolis. Their brief project rationale: “After years of matching pantones, it was time to change things up. We were also hungry.”

We love these pantone pairings because a: they are clever, and b: they feature some of our favourite snacks. These simple photographs each tell a huge story and the studio’s rationale speaks well about the ways our creativity is driven by our experiences, inspirations and every day interactions.

Here at Snack, we believe in fresh thinking. When we leave the office, our creativity doesn’t turn off, it continues to be ignited by every experience and event we encounter. And we bring this back to work with us. Challenging ourselves in creative ways outside of the day-to-day demands of work allows us to serve up new and innovate ideas for our clients.

Snacks Quarterly: Our New Fave Online Publication by Samantha Murray

Here at the studio, we love all things snack, so when former colleague Jamie Philp sent over this link we just had to share! Snacks Quarterly. This amazing online publication is dedicated to all things snack. People’s favourite snacks, poems about snacks, stories including snacks – if it has to do with a snack or snacking, it’s there.

One of my favourites is this amusing article called “Snack Two-liners” by Emily Toder. snacksquarterly.com/emily-toder

There are lots of mini-interviews with different writers and designers peppered throughout. Imaginative questions revolving around crazy snack scenarios. I won’t tell you where to find them because half the fun is exploring! Here is just one – where the article’s visual is now on our must-have list: snacksquarterly.com/tad-carpenter

Enjoy snacking on this site! We certainly did :)

Appleby Quarterly Redesign by Samantha Murray

The Snack team is pleased to unveil our latest design project! Last summer, Appleby College invited Snack to throw our creative toques into their RFP ring for a re-imagining of their school magazine, Quarterly.
After being selected for the job, we got to work exploring cover options to help guide the potential direction of the page layout.

We provided four covers for review and discussion, and to get a better sense of what direction the client wanted to take. A key element of those discussions was our recommendation to change the magazine’s masthead – shifting the focus from "Appleby" to "Quarterly," which they embraced.
Taking all of their feedback into consideration, we made a few more modifications and nailed down the creative direction. The end result features a handsome greyhound – a nod to Appleby’s school mascot – and leverages a large, bold and bright image for a striking first impression.

We then streamlined the page layout, balancing large and small imagery throughout, created ample whitespace and bumped up the body copy a notch for improved readability. We also provided creative direction and concepts for several photoshoots.
The final product is bold, fresh, clean, consistent, easy to navigate, and fun to read. And the best part? We helped find a new way for the school to connect and engage with their alumni.

We're proud to say this project was a win/win/win – for our client, their readership, and for Snack!

Nancy's Retirement Party by Samantha Murray

What better way to celebrate an epic 20-year client relationship? With a blowout party including Snack alum, friends and colleagues, of course!

Thank you Nancy Simpson for being the coolest, kindest client and the most brilliant decision-maker on the planet.

You, retire? Never. Your adventure of a lifetime is just beginning.

Happy “Inspirement” – we wish you and Graham all the best!